win hearts and minds
Build profit through trust
The content strategy begins with a meeting, either in face or via digital access so that I can get an understanding of you and your business – as well as your brand, industry and audience objectives.
I’ll look at your audience’s typical path to purchase and working together we use this as a framework to develop the content journey. We set markers for success and ensure that the strategy aligns to strategic points that can be reviewed as the project progresses.
01. Set Goals
Before we kick off any content marketing activity, it’s important for me to understand your business, especially your audience, and what you’re hoping to achieve. Before I start a campaign I’ll create a content strategy that works to your goals and makes things clear on what I’ll deliver.
02. Content Audit
Taking into consideration your overall marketing objectives, I will audit competitor social media channels and content to find out the who, what, where and when behind your potential online community. My research will allow us to create the best possible content, in the best format, for your business.
03. Content Creation
I am a firm believer that all content must have a purpose, therefore I will work with you to form a campaign plan to tell your brand’s story, whether it’s through one-off posts or a series. Content can include anything from seasonal offers and blogs, all the way through to influencer marketing activity and video production.
05. Delivery & Funnel
Deciding on the right delivery for your campaigns ensures we are aiming where we need too. Through generating higher click through rates, better conversions and more meaningful engagements. Whether you’re looking to drive sales, increase followers or drive website traffic, I will create, manage and continuously optimise your delivery and sales funnel to get the best results for your budget. I’ll ensure that every penny of your budget is spent correctly and in line with your overall strategy.
Refining the objective
Your content and creative assets need to cut through the noise to get your content seen and engaged with.
I’ll make sure your content is highly relevant to your audience and consistently tested and refined to not only increase your visibility but crucially your profitability.
By finding the right mix of positive and negative keywords that offer high user intent, we aim to reach the right customers at the right time.
Whether your website is eCommerce or enquiry based, the visitors being driven to your website will be highly targeted, quality leads from a trusted traffic source.
I’ll be constantly refining your campaigns, improving them periodically based on what your data is telling us. Through regular management, I’ll make certain there’ll be no wasted opportunities to reach your audience.
We’ll use your data to your advantage. Customer data or visitors to your site can be tracked using the Facebook Pixel and retargeted at regular intervals, turning your lists into a genuine marketing tool.
Data is a beautiful thing
Measure, iterate and improve
I create a bespoke report each month of the progress I’ve made against the campaign objectives. After each monthly review, I declare our learnings and continue to refine each campaign to make each month better than the last.
Dependent on your requirements and objectives, I can manage all of your social media channels or if you’re wanting to manage your social media in-house I also offer social media training for both organic and paid social media.
Get in touch and let me know exactly what you’re looking for and I’ll create a bespoke training plan for you or multiple members of your team or business.